January 1981 |
Founded by Charlie Roberts with five radio stations
in NJ, NY, & PA sponsored by Kendall Refining Co. |
May 1981 |
MotorNet signs its 50th affiliate within a ten-state
northeastern region |
August 1981 |
Louis F. Bantle (President and CEO, U.S. Tobacco Co.)
and Charlie Roberts announce the launching of the SKOAL MotorSports
Report (SMR) |
January 1982 |
MotorNet signs 75th affiliate. U.S. Tobacco sponsors
the SMR for second year |
June 1982 |
SMR expands into southeast signing 100th affiliate |
October 1982 |
SMR carried on first 50,000-watt Radio Station |
January 1983 |
U.S. Tobacco sponsors SMR for third year.
SMR reaches 200 Broadcasts per Day on 150 Radio Stations |
May 1983 |
SMR introduces expanded, weekend coverage at no added
cost to affiliates or sponsors; 180th affiliate signs |
June 1983 |
MotorNet pioneers regional motorsports coverage - daily
programs edited and produced to cover the special interests of each
SMR Region: I-NE, II-SE, III-MW |
July 1983 |
50,000-watt, clear-channel WMAQ, Chicago (NBC O&O)
signs as 200th MotorNet Affiliate |
January 1984 |
U.S. Tobacco sponsors SMR for fourth year. MotorNet
expands coast-to-coast adding Regions IV-SW, V-FW |
July 1984 |
MotorNet computerizes the complex, and adds FREE opportunity
to publicize its nearby affiliates and SPONSORS in the weekly programs
of the 1000+ speedways covered by MotorNet |
January 1985 |
U.S. Tobacco sponsors SMR for the fifth straight year.
MotorNet opens year with 274 Affiliated Radio Stations |
June 1985 |
MotorNet signs 300th Affiliate |
July 1985 |
MotorNet exceeds 400 Broadcasts per Day and opens state-of-the-art
newsroom and stereo studio |
January 1986 |
U.S. Tobacco sponsors SMR for sixth straight year.
MotorNet reaches 45 States, including Hawaii, and is heard in 88 of
the top 100 ADI's |
August 1986 |
Federal law prohibits electronic advertising of smokeless
tobacco. U.S. Tobacco and MotorNet end an exceptionally successful,
six-year association |
August 1986 |
MotorNet signs Moroso Performance Products as Participating
Sponsor |
July 1987 |
MotorNet's MotorSports Report goes on hiatus. |
November 1988 |
At the request of U.S. Tobacco Co., MotorNet designs
first ever motorsports news IVR system but again is thwarted by Federal
tobacco regulations |
January 1992 |
MotorNet moves into new studio/office suites. |
July 1992 |
SpeedLine, MotorNet's all motorsports 900 (via AT&T)
IVR platform goes on line with in house state-of-the art hardware
and software from Perception Technology. |
March 1993 |
MotorNet appointed service bureau by the American Motorcyclist
Association (AMA) for custom 900 IVR service. |
April 1993 |
MotorNet appointed service bureau by the International
Hot Rod Association (IHRA) for custom 900 IVR service. |
October 1993 |
Quaker State Corporation signs multi-year sponsorship
with MotorNet for the Quaker State SpeedLine. |
February 1994 |
The Quaker State SpeedLine becomes the official information
hotline for the SKOAL World of Outlaws sprint car series. |
November 1994 |
Frees Media of Springfield, NJ becomes exclusive
advertising representative for MotorNet. |
March 1995
|
MotorNet's MotorSports Report returns to the air with
70 affiliates coast-to-coast, growing to 300 and beyond. |
November 1995 |
CBS Television LATE SHOW host David Letterman endorses
Quaker State SpeedLine in interview with Microsoft founder Bill Gates.
|
May 1996 |
McDonald's Corporation announces title sponsorship of
both the McDonald's MotorSports Report network radio program and the
McDonald's SpeedLine (with a portion of the proceeds going to Ronald
McDonald House Charities). |
June 1996
|
AT&T MultiQuest offers co-op funding of advertising
for the McDonald's SpeedLine |
September 1996 |
Fluoramics, Inc., manufacturer of Tufoil, agrees to
become associate sponsor of the McDonald's MotorSports Report |
December 1996 |
Stonebridge Capital Group of Chicago becomes exclusive
financial advisor to MotorNet. |
January 1997 |
Annual radio network development campaign begins |
March 1997 |
More than 100 new affiliates sign up to carry the McDonald's
MotorSports Report |
November 1997 |
MotorNet and Speedway Blues, Inc. team up to form complete
motorsports news distribution agency. |
October 1998 |
MotorNet and Broadcast Marketing form alliance for production,
distribution, and marketing of McDonald's MotorSports Report. |
September 2000 |
Ford Racing joins MotorNet as associate sponsor on the
McDonald's MotorSports Report |
August 2001 |
Schultz Advertising joins MotorNet team as sponsorship
and marketing consultant. |
July 2002 |
Henry Kavett, former ABC and NBC Radio Network executive,
joins MotorNet as Director of Marketing and Media Operations. |
August 2004 |
Larry Weiss, radio station owner and broadcast executive
joins MotorNet as advertising and sponsorship coordinator. |